Let’s Get To Work!
Content, brand, and marketing systems leader specializing in scalable campaigns, community strategy, and high-performing creative.
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Thousands of Assets Built
Expert in scalable content systems, templates, and workflows
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Community-Driven Focus
On-the-ground, community-driven marketing that builds loyalty
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10+ Years of Marketing Experience
Proven brand consistency and performance at scale
Known for proactive partnership
"Kayla has great energy and delivers great work. She is solutions-driven and even when she cannot help you she is willing to point you in the right direction. I think Kayla is killing it in her role. With the number of requests I can only imagine the brand team receives, she always shares our deliverables in a timely fashion."
Erica Rawlins, Comms Team at Cricket Wireless (AT&T)
Colleagues Say…
Trusted brand SME at scale
"Kayla is one of the most helpful partners out of HQ. She is always willing to listen to our requests, provide insight and feedback in real time, and go the extra step by helping us with creating the things we need. Her attention to her customers and the support she provides is absolutely amazing and I feel that we are extremely lucky to have her as a member of the team and someone we can reach out to when needed."
Anonymous Senior Management or Director, Midyear AT&T Peer-to-Peer Review
Selected work across launches, campaigns, and enterprise brand systems.
Case Studies
Grand Opening Launch & Community Playbook
Community outreach, creator content, and an on‑site event that turned a new location into a must‑visit destination.
Highlight: 50% opening‑day membership conversion
Spring Pollen = Conversion Opportunity
A full-funnel campaign that cut cost‑per‑lead by ~80% vs. industry benchmarks and filled the pipeline for a churn‑resistant membership.
Highlight: $0.43 CPL, ~80% lower than industry benchmarks
Inside Cricket Brand Center: Systems for Scale & Consistency
Enterprise-level brand governance and DAM systems that kept thousands of assets on‑brand for the fastest‑growing prepaid portfolio in the US.
Highlight: 6,000+ assets reviewed and 5,000+ locations supported
Additional work history, references, and examples are available on my LinkedIn profile.
In The Field
Let’s Connect!
I’d love to chat with you about how I can support your marketing aspirations.
Open to senior marketing and marketing director roles (including Head of Marketing for growing or multi‑location brands), plus select contract or fractional work.
